AFT and MomsRising Launch Times Square Ad Exposing Trump’s Broken Promises on Skyrocketing Egg Prices

‘Egg Counter’ Ad Will Illustrate the Rapidly Rising Cost of the Grocery Staple Many Said Was Crucial to Their Presidential Vote

NEW YORK—Today, the AFT joined with MomsRising to unveil a two-week electronic outdoor ad buy in Times Square highlighting the soaring price of eggs and President Donald Trump’s broken promise to lower grocery costs for the American people.

“Donald Trump campaigned on the promise to lower grocery prices. While he is acting aggressively to lower taxes for the wealthy, we haven’t seen that zeal to help the working class,” said AFT President Randi Weingarten. “Has the president lowered food prices? No. Has he reduced inflation? Has he spurred job growth? No. Instead, he reserves his real efforts for the billionaire class: cutting taxes on the rich, slashing federal funding for kids and firing dedicated public servants, while ignoring the plight of working Americans who need his help the most.

“This billboard is not just an ad but a sign that the American people—moms, educators, healthcare workers and more—are working together to ensure the president keeps his word on the real-life kitchen-table issues like the cost of eggs. No matter who you voted for, Americans deserve a leader who is listening to our concerns and working to make our lives better.”

Starting at 6am ET on Friday, the 10-second Times Square ad (located at W 43rd St and Broadway) will run 20 hours a day over the next 14 days. Viewers will be asked “Are Your Grocery Bills Lower?” while displaying egg prices the day Trump was sworn in, compared with the rapidly inflating price tag today. The average price of a dozen Grade A eggs in U.S. cities spiked to $7.55 this week.

“What’s happening in our country is no laughing matter to America’s moms, who want the lawmakers we elect to reduce the cost of eggs, food, childcare, housing and other essentials—not create chaos and hardship by handing the reins of government to unaccountable billionaires who are looking out only for themselves,” said Kristin Rowe-Finkbeiner, executive director of MomsRising. “This billboard is a reminder that Trump’s fealty to the richest 1 percent can have a devastating impact on your safety, your family’s future and your wallets. The chaotic beginning of Trump’s second term makes it easy to forget, but we have not forgotten his promise to address rising food costs for families across the nation. Moms, kids and families deserve better.”

Click here to learn more.

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The AFT represents 1.8 million pre-K through 12th-grade teachers; paraprofessionals and other school-related personnel; higher education faculty and professional staff; federal, state and local government employees; nurses and healthcare workers; and early childhood educators.

MomsRising.org is an on-the-ground and online grassroots organization of more than a million people nationwide who are working to improve family economic security, stop discrimination against women and moms, and build a nation where businesses and families can thrive.