December 5, 2013
Kate Childs Graham
AFT Launches Extensive Ad Campaign for National Day of Action to Reclaim the Promise of Public Education
WASHINGTON—The American Federation of Teachers launched a radio, online and print ad buy today in media markets across the country highlighting the upcoming national Day of Action on Dec. 9 and the goal to reclaim the promise of public education. The Day of Action, sponsored by the AFT and a host of national organizations, is taking place in more than 60 cities, and is part of a larger movement of parents, students, educators and community members working together to fight for a new direction for public education in the United States.
AFT President Randi Weingarten said, "Those closest to the classroom—teachers, parents and students—know that austerity, test-fixation and privatization aren't working for our children or our schools. That's why on Dec. 9 we are banding together to chart a new course for public education. We are calling out what doesn't work, and we are fighting for solutions that do work: early childhood education, project-based learning, wraparound services, teacher autonomy and professional development, parent voice, fair funding formulas and more."
Print, radio and online ads were placed in 30 cities, including Boston, Chicago, Houston, Los Angeles, Miami, New York City, Philadelphia and Washington, D.C. These ads will run beginning today and ending on Dec. 9. A full-page print ad also ran in today's USA Today.
The ad reads, "Public education is under attack and underfunded throughout our country. Now, communities are coming together for our schools and our children to champion great public schools as the heart of our neighborhoods. ... Together, we can make sure our schools are places where all kids can thrive and the voices of those closest to the classroom are heard."
View and listen to the ads at www.aft.org/promise.
Follow AFT President Randi Weingarten: http://twitter.com/rweingarten
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The AFT represents 1.5 million pre-K through 12th-grade teachers; paraprofessionals and other school-related personnel; higher education faculty and professional staff; federal, state and local government employees; nurses and healthcare workers; and early childhood educators.